COMMERCE AS A
PROFESSION
Well may this age be
called Age of Commerce. Different countries no longer keep up production to
meet purely national needs. Today what one country lacks is supplied by another
country. Each country shares its surplus with others, as also with multinationals.
Exchange and barter of commodities are now carried on, on an international
scale. The middleman undertakes the task of distribution and makes a profit out
of it. The banker acts as an expert intermediary. Hence, the prospects are
unlimited for those who have surplus production and wish to extend regional and
national markets. The whole world is lying before them—tempting, challenging,
offering immense scope to one who has the intelligence, imagination and
initiative to take a step forward that is needed. With the phenomenal
improvement of the means of communication, this is quite possible.
Under capitalism, national
production is generally left to individual enterprise. But something more than
this is also required. Character and a degree of specialized knowledge are
indispensable. To succeed in a commercial line honesty is essential. It is good
if a businessman has in addition the capacity for creating confidence both in
his assistants as well as in his clients and customers. He must be reasonable,
persuasive and high-minded. He must subordinate purely selfish considerations
to human qualities. Hence a modern business needs a background. “A true-bread
merchant is the best gentleman in the nation”, said Daniel Defoe, the author of
Robinson Crusoe. Investments are made in anticipation of a rising production.
This comes naturally to one who has the specialized training to study market
conditions, depending on national and international factors. He is a bad
businessman whose excessive desire for profits makes him gamble with chance.
Above all, he must be patient. One must know how to stand and wait; impatience
has ruined many a promising career.
Modern business is highly
complicated affairs. It is an elaborate machinery with wheels within wheels.
Hence a good businessman must know the ins and outs of this complex
organization. He must have an aptitude for finance, an eye for organization, a
knowledge of accountancy, a capacity for control and direction. In short, he
must learn fully the art of business management.
The scope for a hard-working
intelligent young-man in the field of commerce and business is great. One may
take up banking or insurance. One may devote his capital and industry to the
building up of a factory for producing commodities. One may enter profitably
the export and import markets. A retailer’s shop is by no means to be looked
down upon, though the wholesaler’s business is the gateway to ever-widening
business enterprise. Choice has to be made according to temperament, attitude
and opportunities. Hereditary factors are often a deciding element. For the
young-man of character and training, the scope is immense.
The immediate end of trade is, of
course, a purely selfish end that of making money. But if this were the sole
purpose of trade, it would put the merchant on the same level with reckless
gamblers. The commerce has always been a great civilizing force. “We exchange
ideas when we exchange fabrics”. We make friends when we persuade buyers and
sell our goods. We open up the gates of international association and that
means as we carry on with trade and business a call for peace and goodwill.
No comments:
Post a Comment